bloom

While developing the packaging and brand identity for Bloom soft drinks, we aimed to make them stand out on the shelf and distinguish them from familiar mass-market products like Nestea and Lipton. Our goal was to achieve a presentation that meets a high international standard.

We based the design on lemon and peach colors, since these fruits define the core flavors. The palette was complemented with pastel shades of blue and green, along with an accent red.
The target audience for this product is quite young, so we chose fresh tones, clean lines, and simple illustrations.
Two types of packaging were developed: a tin can and a glass bottle.