TASTY STORY

As part of Tasty Story's support, expert consulting support was provided on brand semiotics as part of packaging development, aimed at creating a unique product that stands out from competitors and creates a modern, attractive image.

A carefully selected color palette, including the warm shade of coffee with milk and the cool tone of the salt cave, allows you to clearly differentiate the taste trends in the line. The geometric shape of the packaging, resembling a pyramid, reinforces the slogan “At the peak of taste” and creates associations with high gastronomy and exquisite dishes.

Comprehensive consulting support included a professional photo shoot, which allowed us to capture all the nuances of the product and develop a unified visual style for presentation materials, a website and catalogs. The task of integrating a new line into the existing brand was implemented, while maintaining the continuity of the corporate identity. The result of the work was a significant increase in brand loyalty from partners and investors.